Get more clients for your business (B2B) service. Tips, strategies. Sales letters, tools, plans.
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Get more clients with these proven marketing tips, resources and templates for your small business

Boost sales with a client testimonials program
Persuade qualified prospects to buy with this proven client testimonial program. Learn the two must-have's for strong testimonials, how to find clients willing to give them, and what questions to ask -- plus a testimonial worksheet. . . . more

5 reasons why logos are more important than ever before
Historically, logos have . . . more

Are you sacrificing readability when you design a brochure or advertisement?
Use these 4 tips to make sure your brochures and ads get read . . . more

When is it time to fire one of your clients? 5 indicatorsWhen is it time to fire one of your clients? 5 indicators
So that you can make your business more profitable, what are the key signposts that one or more of your customers should be weeded out from your client roster? . . . more

23 tips for better business-to-business (B2B) writing23 tips for better business-to-business (B2B) writing
From a study of the campaigns of hundreds of successful companies, here are 23 ideas to perk up your business-to-business (B2B) writing. . . . more


Featured Resources
Free press release template and worksheet
Download these sample press release templates, which inlcude a formatting template plus a heplful information gathering worksheet for your next press release. . . . more

CHART:  5 reasons why recipients to your email newsletter or email marketing may consider it as "junk" or "spam"CHART: 5 reasons why recipients to your email newsletter or email marketing may consider it as "junk" or "spam"
Even if you are using the best email marketing practices, have an excellent reputation, and providing quality, relevant content in your email newsletter, here are 5 reasons why recipients to your email may consider your broadcasts as "junk" or "spam". . . . more

Solutions for managing your prospects and sales leadsSolutions for managing your prospects and sales leads
If your struggling to automate the way you capture sales leads, communicate with them, keep track of the progress on selling your B2B service, and convert them to paying clients, you should consider this handy review of several online contact management software solutions. . . . more

Free referral sales letter template with example
Your best qualified sales leads usually are referrals from satisfied clients. Here's a simple referral letter template you can use to get more (also includes writing tips and a sample letter) . . . more


Boost sales with a client testimonials program
Persuade qualified prospects to buy with this proven client testimonial program. Learn the two must-have's for strong testimonials, how to find clients willing to give them, and what questions to ask -- plus a testimonial worksheet. . . . more
Direct mail response rates estimator
What response rates can you expect from your B2B direct mail marketing campaigns? Use this handy estimator that includes data for six types of mailing lists. . . . more
How to beat your competition (and become more profitable)
How can you differentiate your service from competitors, without cutting your price? This check list will help you. . . . more
Got writer's block? Here are two copywriting tools to get you going again
If you're stumped to find the right words while attempting to do some advertising copywriting, composing a sales letter, or pitching a proposal, try these two helpful online sources. . . . more
Website check-up: Is your website search engine friendly?
Keep your website from possible search engine ranking penalties by using this battery of helpful (and free) detection tools. . . . more

How to start a blog: 8-step blogging for business checklist
If you've been thinking of developing a blog to get more business (B2B) clients, here's a simple checklist of considerations before you start. Includes developing goals for your blog, the ideal target audience, and choosing blog software. . . . more
DOWNLOAD: Setting an appointment - free sales letter template
How to quickly write an attention-getting sales letter that is sure to help you schedule more appointments with prospective clients. Template plus sample letter included. . . . more
DOWNLOAD: Sales lead generation program tracker
This easy-to-use spreadsheet allows you to keep record of year-to-date information on multiple sales lead generation programs. Track costs, reach, response rates and cost per lead for each, plus get a grand total across all your programs. . . . more
VIDEO TUTORIAL: How much of your marketing budget should you spend to get a new client?
How much of your marketing budget you spend to attract new clients is often hidden behind two simple (but often overlooked) marketing budget calculations. Includes article, video of how to do the math, plus access the easy-to-use online calculators. . . . more
CHECKLIST: Determining your trade show marketing objectives
Trade show marketing is expensive, so you must determine the objectives of exhibiting at any event carefully. Here are 15 objectives to consider -- plus four to avoid . . . more
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