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The best tactic for growing and retaining a profitable email marketing list Learn how to keep your email list of prospects and clients from shrinking 30% a year. . . . more Are you using the right marketing materials when targeting business-to-business (B2B) buyers? A one-size-fits-all approach to get new clients doesn't usually work in business-to-business (B2B) marketing. Get tips on how to tailor your message and formats for marketing materials when targeting influencers and decision makers at prospective companies. . . . more How to identify your most qualified sales leads Save time and money following up with your most likely-to-buy new client prospects. Includes 7 reasons to qualify sales leads, plus the 6 essential criteria to use. . . . more How to beat your competition (and become more profitable) How can you differentiate your service from competitors, without cutting your price? This check list will help you. . . . more More small business marketing articles

Asking for referrals: sales letter template and sample letter Your best qualified sales leads usually are referrals from satisfied clients. Here's a simple referral letter template you can use to get more (also includes writing tips and a sample letter) . . . more Struggling to write sales letters? Template makes the process easy. Are the sales letters and emails you send to prospects or clients not pulling the results you want? Spend as little as five minutes with this sales letter template formula and get more results. . . . more DOWNLOAD: Sample press release templates and worksheets Download these sample press release templates, which inlcude a formatting template plus a heplful information gathering worksheet for your next press release. . . . more Direct mail response rates estimator What response rates can you expect from your B2B direct mail marketing campaigns? Use this handy estimator that includes data for six types of mailing lists. . . . more More small business marketing resources