Some elements of marketing research definition and what it includes are below.

Who are my customers and potential customers?

What kind of people are they?

Where do they live?

Can and will they buy?

Am I offering the kinds of goods or services they want - at the best place, at the best time and in the right amounts?

Are my prices consistent with what buyers view as the product's value?

Are my promotional programs working?

What do customers think of my business?

How does my business compare with my competitors?