CALCULATOR: Calculate return on investment (ROI) of a marketing effort


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You are here > Home | Marketing Calculators | CALCULATOR: Calculate return on inve . . .

CALCULATOR: Calculate return on investment (ROI) of a marketing effort

Here's a simple online calculator to help you measure the return on investment (ROI) of a marketing effort in your small business.

Total cost of marketing effort	$
Your selling price of one unit of service	$
Your gross profit from each unit of service	$
Number of prospects generated from marketing effort
Number of sales generated from the marketing effort
Your total sales from this effort
Your total gross profit (less cost of marketing effort)
Your cost per prospect
Your cost per sale
Your conversion rate (turning prospects into sales)
Your return on investment (RIO)