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CALCULATOR: Calculate return on investment (ROI) of a marketing effort

Here's a simple online calculator to help you measure the return on investment (ROI) of a marketing effort in your small business.

Total cost of marketing effort $
Your selling price of one unit of service $
Your gross profit from each unit of service $
Number of prospects generated from marketing effort  
Number of sales generated from the marketing effort  
Your total sales from this effort  
Your total gross profit (less cost of marketing effort)  
Your cost per prospect  
Your cost per sale  
Your conversion rate (turning prospects into sales)  
Your return on investment (RIO)  



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