DOWNLOAD: Sales lead generation program tracker
The Sales Lead Generation Program Tracker allows you to keep year-to-date record
of multiple lead generation programs in one simple spreadsheet
-- tracking costs, impressions/reach, response rates, and average cost per
lead.
What is a lead generation program?
This could be any effort you use to generate sales leads for your
service. Some examples are:
- Direct mail (sending out a batch of letters or postcards to prospects in
your target market)
- Telemarketing effort
- Paid search engine marketing campaign (like Google Adwords)
- Advertisement in a newspaper or magazine
- Email marketing broadcast
This Tracker allows you to input the total costs and leads generated from
each program, and it automatically calculates the response rates and
average cost-per-lead for each individual program. You can also view the
totals across all programs you offer.
Click
here to download the Sales
Lead Generation Program Tracker (Excel file)
| 
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