The Sales Lead Generation Program Tracker allows you to keep year-to-date record of multiple lead generation programs in one simple spreadsheet -- tracking costs, impressions/reach, response rates, and average cost per lead.

What is a lead generation program? 

This could be any effort you use to generate sales leads for your service.  Some examples are:

• Direct mail (sending out a batch of letters or postcards to prospects in your target market)
• Telemarketing effort
• Paid search engine marketing campaign (like Google Adwords)
• Advertisement in a newspaper or magazine
• Email marketing broadcast

This Tracker allows you to input the total costs and leads generated from each program, and it automatically calculates the response rates and average cost-per-lead for each individual program.  You can also view the totals across all programs you offer.

Click here to download the Sales Lead Generation Program Tracker    (Excel file)