Usually the best qualified sales leads you can get come from asking satisfied customers to refer their colleagues to you.

While you can certainly ask for referrals face-to-face, or by phone, it is often wise to have a standard letter available to use for this. A letter often makes it easier for the customer to give it some thought of who would be the best referrals for you, and to get back to you at their convenience.

Click here to download the template