Get more clients for your small business (B2B) service. Tips, strategies. Sales letters, tools, plans.
Home     About Us     Contact Us     Press Releases     Resource Directory     Sales Letters    

Strategies

 Marketing Calculators
 Marketing Planning
 Marketing Research

Tools

 Brochures
 Build Your Website
 Business Cards
 Copywriting Tips
 Press Releases
 Sales Letters

Tactics

 Blog / Blogging
 Direct Mail
 Email Marketing
 Lead Generation
 Link Popularity
 Personal Selling
 Podcasts / Podcasting
 Referrals /Networking
 Search Marketing
 Trade Shows / Events

Departments

 Free Sample Articles
 Resource Directory

Resources

 Cheap Business Cards
 Books & Conferences
 Helpful websites
 How To Make A Brochure
 Get More Clients

About Us

 About Us
 Privacy Policy

_

You are here > Home | Marketing Planning | When is it time to fire one of your . . .

When is it time to fire one of your clients? 5 indicators

Printer-Friendly Format

While at times it might seem illogical to only focus on your most ideal clients, in reality, weeding out your "duds" -- or firing some of your clients -- can be the best decision you can make for the financial health of your business.

By focusing on your best clients, you can not only make your busienss more profitable, you'll also be more energized and satisfied with your work.   These positive effects normally will translate in your best clients giving your more referrals -- hopefully referrals who match your ideal client profile.

If and when you are considering weeding out your client roster, what are the signposts that can indicate it's time to consider giving a particular client their walking papers? 

Here are a few:

  • Your client consistently haggles over the amounts on your invoices and/or is consistently late in paying you.
  • You are making little or no profit from this client, and there is no other significant residual benefit from the relationship (such as referrals,  networking, testimonials, useful case studies, etc.)
  • The decision maker (or the project's "sponsor") is becoming increasingly hard to get a hold of or to meet with.
  • The primary decision maker (or "sponsor") of your project or service has virtually abandoned it, and has either left the project unmanaged or for others to decide on.
  •  You are becoming disinterested in the projects and/or the projects for this client are not providing enough challenge or professional growth for you.