When is it time to fire one of your clients? 5 indicators
While at times it might seem illogical to only focus on your most ideal
clients, in reality, weeding out your "duds" -- or firing some of your clients
-- can be the best decision you can make for the financial health of your
business.
By focusing on your best clients, you can not only make your
busienss more profitable, you'll also be more energized and satisfied with
your work. These positive effects normally will translate in your
best clients giving your more referrals -- hopefully referrals who
match your ideal client profile.
If and when you are considering weeding out your
client roster, what are the signposts that can indicate it's time to
consider giving a particular client their walking
papers?
Here are a few:
-
Your client consistently haggles over the amounts on your
invoices and/or is consistently late in paying you.
-
You are making little or no profit from this client, and there
is no other significant residual benefit from the relationship (such as
referrals, networking, testimonials, useful case studies, etc.)
-
The decision maker (or the project's "sponsor") is becoming
increasingly hard to get a hold of or to meet with.
-
The primary decision maker (or "sponsor") of your project
or service has virtually abandoned it, and has either left the project unmanaged
or for others to decide on.
-
You are becoming disinterested in the projects and/or the
projects for this client are not providing enough challenge or professional
growth for you.
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