Even if you are using the best email marketing practices, have an excellent reputation, and providing quality, relevant content in your email newsletter, here are 5 reasons why recipients to your email may consider your broadcasts as "junk" or "spam".

According to recent research from MarketingSherpa, your "legitimate" emails to prospects and clients may be considered as spam or junk.   If they receive your emails via MSN's Hotmail, Yahoo, Google's Gmail or other services, there are several reasons they might hit the "junk" or "this is spam" button (which will, if you are using a reputable email service provider, permanently remove them from your list)

Even if you are following all the rules, it is clear that email recipients are ultimately in control of deciding what they consider as junk or spam.

Take a look at this chart:

This chart (used by permission) has been provided by MarketingSherpa, a leading research provider on marketing practices.   To view the full details go to:  http://www.marketingsherpa.com/1news/chartofweek-08-05-08-lp.htm