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You are here > Home | Press Releases | 36 reasons to issue a press release

36 reasons to issue a press release

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Stumped for legitimate and newsworthy reasons to issue a press release? Here are 36 quick ideas to get you started.

  1. A major milestone in your company (such as your 1,000th customer)
  2. Appointment to a respected board or committee
  3. Approved, recommended, or endorsed by a major partner, government agency or other player in your market.
  4. Articles recently published by or about you
  5. Books or other publications you are mentioned in
  6. Books you have written (in-print, ebook, etc.)
  7. Company anniversary
  8. Company, service, or an employee has received an award
  9. Contributions to charities (time or money)
  10. Employee retires after a long career with your company
  11. Expanded or more convenient business hours
  12. Free classes, seminar you are presenting
  13. Free demonstration of your service
  14. Free information available from your website
  15. Free tip sheet, booklet, CD or other information product
  16. Free trial of your service
  17. Holding an anniversary (1st, 5th, 20th, etc. year of being in business)
  18. Holiday or seasonal-themed tie-ins or promotions
  19. Launched a new service or a new feature to an exisiting service
  20. Major new customer or contract
  21. Name change or new address
  22. New customer service features (new 1-800 line, new function on website, etc.)
  23. Newly hired employee with significant expertise or community recognition
  24. Open a second location or add other extra convenience for customers to get a hold of you, use your service, etc.
  25. Open house
  26. Radio or TV show appearances
  27. Recent accomplishments by you, and employee or your company
  28. Results of poll or survey that you've taken
  29. Results of research
  30. Speak at a major event on behalf of the company
  31. Special sales promotion for customers (such as a discount, special service package, or contest).
  32. Sponsor a major event
  33. Trade show, conference you're exhibiting at
  34. Upgrade to the latest equipment or are now applying the newest technique
  35. White paper or special report offer
  36. Webinar, webcast or teleseminar that you are presenting 




·  Free press release template and worksheet
·  Does your press release pass the "news" test?