36 reasons to issue a press release
Stumped for legitimate and newsworthy reasons to issue a press release? Here are 36 quick ideas to get you started.
- A major milestone in your company (such as your 1,000th customer)
- Appointment to a respected board or committee
- Approved, recommended, or endorsed by a major partner, government agency or other player in your market.
- Articles recently published by or about you
- Books or other publications you are mentioned in
- Books you have written (in-print, ebook, etc.)
- Company anniversary
- Company, service, or an employee has received an award
- Contributions to charities (time or money)
- Employee retires after a long career with your company
- Expanded or more convenient business hours
- Free classes, seminar you are presenting
- Free demonstration of your service
- Free information available from your website
- Free tip sheet, booklet, CD or other information product
- Free trial of your service
- Holding an anniversary (1st, 5th, 20th, etc. year of being in business)
- Holiday or seasonal-themed tie-ins or promotions
- Launched a new service or a new feature to an exisiting service
- Major new customer or contract
- Name change or new address
- New customer service features (new 1-800 line, new function on website, etc.)
- Newly hired employee with significant expertise or community recognition
- Open a second location or add other extra convenience for customers to get a hold of you, use your service, etc.
- Open house
- Radio or TV show appearances
- Recent accomplishments by you, and employee or your company
- Results of poll or survey that you've taken
- Results of research
- Speak at a major event on behalf of the company
- Special sales promotion for customers (such as a discount, special service package, or contest).
- Sponsor a major event
- Trade show, conference you're exhibiting at
- Upgrade to the latest equipment or are now applying the newest technique
- White paper or special report offer
- Webinar, webcast or teleseminar that you are presenting
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