The newsworthiness of your press release is perhaps the number one factor that will determine whether or not you'll get the attention of an editor or broadcast producer for media coverage.  Here's a simple test to find out whether you have news to share.

Below is a list of words that appear in press releases that commonly get media coverage.  This list is not meant to be comprehensive, but it can help you determine whether your press release idea is truly news or not.   

You should be able to integrate at least one of these words into the story you want to tell the media.  If you can't you should either think of another idea, or figure out how to make your idea more newsworthy.