Here are some business cards design tips that will help you make the most of each one you hand out.

Always stay with horizontal design.  Many folks think that making the design vertical will make it stand out.  Well it does, but in the wrong way.  People organize their business cards in the standard horizontal fashion.  Making yours differently frustrates them.  Think of this:  if your prospect has a stack of business cards offering similar services, and yours is the one thy have to flip-and-turn to read -- they are likely to bypass it.   With business cards you only have a few seconds to grab their attention.  Stick with a horizonal design format.

Is your phone number large enough?  Sometimes people get too focused on making a snazzy design on their business card that they overlook the obvioius:  which is to make it easy for the prospective customer to contact you.  Make sure your phone number (and all contact info like e-mail, website URL, etc.) are easy to read.  Make those elements prominent in your business cards design.

Using color is a good idea if you want to invest in the cost.   But make sure that colors don't distract from the central obejctives of your business card which include how to reach you and what solutions your provide.  Fancy colors and fonts can really distract from this communication.