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You are here > Home | Featured Articles

Featured articles

Here is a list of our most recently posted articles.

The best tactic for growing and retaining a profitable email marketing list

Learn how to keep your email list of prospects and clients from shrinking 30% a year. . . . more

Are you using the right marketing materials when targeting business-to-business (B2B) buyers?

A one-size-fits-all approach to get new clients doesn't usually work in business-to-business (B2B) marketing. Get tips on how to tailor your message and formats for marketing materials when targeting influencers and decision makers at prospective companies. . . . more

How to identify your most qualified sales leads
Save time and money following up with your most likely-to-buy new client prospects. Includes 7 reasons to qualify sales leads, plus the 6 essential criteria to use. . . . more

How to beat your competition (and become more profitable)
How can you differentiate your service from competitors, without cutting your price? This check list will help you. . . . more

Got writer's block? Here are two copywriting tools to get you going again
If you're stumped to find the right words while attempting to do some advertising copywriting, composing a sales letter, or pitching a proposal, try these two helpful online sources. . . . more

5 keys to effective B2B marketing and sales messages
Whether you are developing a brochure, writing a sales letter or email, or visiting a client on location for a sales presentation, be sure every message to prospects includes these 5 elements . . . more

How to reactivate previous business clients for new sales revenues
Often golden nuggets of sales revenue are hidden in your database of previous clients. To find them, use this simple 4-step plan -- plus 4 easy ideas to get their attention again. . . . more

How to start a blog: 8-step blogging for business checklist
If you've been thinking of developing a blog to get more business (B2B) clients, here's a simple checklist of considerations before you start. Includes developing goals for your blog, the ideal target audience, and choosing blog software. . . . more

3 keys to creating link-worthy content on your website
Building link popularity is key in getting more qualified traffic to your website. Here are 3 tips on how to make your content worth linking to. . . . more

Boost sales with a customer testimonials program
Persuade qualified prospects to buy with this proven client testimonial program. Learn the two must-have's for strong testimonials, how to find clients willing to give them, and what questions to ask -- plus a testimonial worksheet. . . . more

VIDEO TUTORIAL: How much of your marketing budget should you spend to get a new client?
How much of your marketing budget you spend to attract new clients is often hidden behind two simple (but often overlooked) marketing budget calculations. Includes article, video of how to do the math, plus access the easy-to-use online calculators. . . . more

How to build your business networking confidence
Does networking in a group of strangers scare you? Here's the secret to calm your fears - and prepare you to be more successful at your next business networking event. . . . more

How to woo new clients to your door with a case study program
If you've got even a handful of happy clients, it's time to do more with them than just ask for testimonial statements or referrals. Your next step is to develop a case study program t . . . more

3 easy ways to get more click-throughs from your email marketing
A prospective business client's email box is full of competing messages. To make sure your email is opened, and to gain more click-throughs to your web site, follow these often over-looked golden rules. . . . more

Key reasons to develop a referral marketing program for your business service
While most business-to-business (B2B) service providers agree that getting new clients from referrals is a great way to grow, they often don't have a referral marketing system in place. This article, a first in a series of how-to's, discusses five reasons every small business should make a commitment to building a simple and effective referral marketing campaign. . . . more

Is your target market viable? Take this 5-point test
When selecting a target market for your small business, you'll want to make sure its reachable and doable. Here are the critical parameters you'll want to consider . . . more

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