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Boost sales with a client testimonials program
Persuade qualified prospects to buy with this proven client testimonial program. Learn the two must-have's for strong testimonials, how to find clients willing to give them, and what questions to ask -- plus a testimonial worksheet. . . . more

5 reasons why logos are more important than ever before
Historically, logos have been more a luxury than a necessity. Businesses attracted customers because they were the only game in town, so to speak. No longer. Today's highly competitive industries, . . . more

Are you sacrificing readability when you design a brochure or advertisement?
Use these 4 tips to make sure your brochures and ads get read . . . more

When is it time to fire one of your clients? 5 indicators

So that you can make your business more profitable, what are the key signposts that one or more of your customers should be weeded out from your client roster? . . . more

23 tips for better business-to-business (B2B) writing
by Henry DeVries, New Client Marketing Institute

From a study of the campaigns of hundreds of successful companies, here are 23 ideas to perk up your business-to-business (B2B) writing. . . . more

The best tactic for growing and retaining a profitable email marketing list
Learn how to keep your email list of prospects and clients from shrinking 30% a year. . . . more

Are you using the right marketing materials when targeting business-to-business (B2B) buyers?
A one-size-fits-all approach to get new clients doesn't usually work in business-to-business (B2B) marketing. Get tips on how to tailor your message and formats for marketing materials when targeting influencers and decision makers at prospective companies. . . . more

How to beat your competition (and become more profitable)
How can you differentiate your service from competitors, without cutting your price? This check list will help you. . . . more

Got writer's block? Here are two copywriting tools to get you going again
If you're stumped to find the right words while attempting to do some advertising copywriting, composing a sales letter, or pitching a proposal, try these two helpful online sources. . . . more

5 keys to effective B2B marketing and sales messages
Whether you are developing a brochure, writing a sales letter or email, or visiting a client on location for a sales presentation, be sure every message to prospects includes these 5 elements . . . more

How to reactivate previous business clients for new sales revenues
Often golden nuggets of sales revenue are hidden in your database of previous clients. To find them, use this simple 4-step plan -- plus 4 easy ideas to get their attention again. . . . more

How to start a blog: 8-step blogging for business checklist
If you've been thinking of developing a blog to get more business (B2B) clients, here's a simple checklist of considerations before you start. Includes developing goals for your blog, the ideal target audience, and choosing blog software. . . . more

3 keys to creating link-worthy content on your website
Building link popularity is key in getting more qualified traffic to your website. Here are 3 tips on how to make your content worth linking to. . . . more

VIDEO TUTORIAL: How much of your marketing budget should you spend to get a new client?
How much of your marketing budget you spend to attract new clients is often hidden behind two simple (but often overlooked) marketing budget calculations. Includes article, video of how to do the math, plus access the easy-to-use online calculators. . . . more

How to build your business networking confidence
Does networking in a group of strangers scare you? Here's the secret to calm your fears - and prepare you to be more successful at your next business networking event. . . . more

Key reasons to develop a referral marketing program for your business service
While most business-to-business (B2B) service providers agree that getting new clients from referrals is a great way to grow, they often don't have a referral marketing system in place. This article, a first in a series of how-to's, discusses five reasons every small business should make a commitment to building a simple and effective referral marketing campaign. . . . more

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