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Free Articles

Here are a few free sample articles to give you an idea of the kinds of things you'll find in the Members Area of this site.

5 reasons why logos are more important than ever before
Historically, logos have been more a luxury than a necessity. Businesses attracted customers because they were the only game in town, so to speak. No longer. Today's highly competitive industries, . . . more

Are you sacrificing readability when you design a brochure or advertisement?
Use these 4 tips to make sure your brochures and ads get read . . . more

CHART: 5 reasons why recipients to your email newsletter or email marketing may consider it as "junk" or "spam"

Even if you are using the best email marketing practices, have an excellent reputation, and providing quality, relevant content in your email newsletter, here are 5 reasons why recipients to your email may consider your broadcasts as "junk" or "spam". . . . more

23 tips for better business-to-business (B2B) writing
by Henry DeVries, New Client Marketing Institute

From a study of the campaigns of hundreds of successful companies, here are 23 ideas to perk up your business-to-business (B2B) writing. . . . more

How to identify your most qualified sales leads
Save time and money following up with your most likely-to-buy new client prospects. Includes 7 reasons to qualify sales leads, plus the 6 essential criteria to use. . . . more

How to secure more client appointments: this online tool manages it for you
If you struggle with voice mail tag and leaving messages to meet clients (or get sales appointments), consider this affordable online tool to help you (and your clients) connect. . . . more

How to start a blog: 8-step blogging for business checklist
If you've been thinking of developing a blog to get more business (B2B) clients, here's a simple checklist of considerations before you start. Includes developing goals for your blog, the ideal target audience, and choosing blog software. . . . more

CHECKLIST: Determining your trade show marketing objectives
Trade show marketing is expensive, so you must determine the objectives of exhibiting at any event carefully. Here are 15 objectives to consider -- plus four to avoid . . . more

Selling, business networking and referral marketing: what's the difference?
We often get the question: "What's the difference between selling, business networking and referral marketing?" Often it is good to think of your "sphere" of opportunity to grow your business in four circles or rings, and know that each ring has it's own focused action to get results. . . . more

Struggling to build a web site? Here's an affordable, easy-to-use software program
One of the most common do-it-yourself small business marketing struggles is to build a web site that is professional looking - without having a lot technical skills, or spending a lot of money. Here's a software solution that comes to the rescue. . . . more

Key reasons to develop a referral marketing program for your business service
While most business-to-business (B2B) service providers agree that getting new clients from referrals is a great way to grow, they often don't have a referral marketing system in place. This article, a first in a series of how-to's, discusses five reasons every small business should make a commitment to building a simple and effective referral marketing campaign. . . . more

Boost repeat business and referrals from new clients
How a simple "welcome" package to your new clients can make the difference. . . . more

A sample marketing plan includes these 13 elements
For a sample marketing plan, the outline should include these 13 important elements. 1. An analysis of your current situation. Some call this a busine . . . more

Getting online: turnkey business website providers
There are serveral online turnkey busienss website solutions to choose from. Here are a few tips to help you make the best choice for you. If you're like many small-busines . . . more