Featured resources

Free press release template and worksheet
Download these sample press release templates, which inlcude a formatting template plus a heplful information gathering worksheet for your next press release. . . . more

Solutions for managing your prospects and sales leads

If your struggling to automate the way you capture sales leads, communicate with them, keep track of the progress on selling your B2B service, and convert them to paying clients, you should consider this handy review of several online contact management software solutions. . . . more

Writing a referral letter: sample referral letter
Your best qualified sales leads usually are referrals from satisfied clients. Here's a simple referral letter template you can use to get more (also includes writing tips and a sample letter) . . . more

Struggling to write sales letters? Template makes the process easy.
Are the sales letters and emails you send to prospects or clients not pulling the results you want? Spend as little as five minutes with this sales letter template formula and get more results. . . . more

Direct mail response rates estimator
What response rates can you expect from your B2B direct mail marketing campaigns? Use this handy estimator that includes data for six types of mailing lists. . . . more

Easy 7-step sales letter template for business-to-business services
Get attention with this easy-to-follow, 7-step sales letter template for professional or business service providers. . . . more

Website check-up: Is your website search engine friendly?
Keep your website from possible search engine ranking penalties by using this battery of helpful (and free) detection tools. . . . more

CHECKLIST: Sales lead qualification scoring form
This tool helps you evaluate a sales opportunity, enabling you to easily rate the quality of a sales lead across 18 different criteria. . . . more

CALCULATOR: Trade show marketing budget
Use this spreadsheet to budget and track all costs associated with exhibiting at a trade show. Includes booth space, show services, marketing, and more. . . . more

DOWNLOAD: Setting an appointment - free sales letter template
How to quickly write an attention-getting sales letter that is sure to help you schedule more appointments with prospective clients. Free sales letter template plus sample sales letter included. . . . more

DOWNLOAD: Testimonial Worksheet
When gathering client testimonials, what do you ask to make sure you get the strongest testimonial possible? Use this worksheet (with sample questions) as a guide. . . . more

DOWNLOAD: Writing a business proposal - template (B2B)
Writing a business proposal to a prospective client can seem daunting. But in most cases, a simple one-page proposal can do the job. Here's a sample business proposal template to download. . . . more

DOWNLOAD: Sales lead generation program tracker
This easy-to-use spreadsheet allows you to keep record of year-to-date information on multiple sales lead generation programs. Track costs, reach, response rates and cost per lead for each, plus get a grand total across all your programs. . . . more

Easy 7-step sales letter template for business-to-business services
Get attention with this easy-to-follow, 7-step sales letter template for professional or business service providers. . . . more

CHECKLIST: Determining your trade show marketing objectives
Trade show marketing is expensive, so you must determine the objectives of exhibiting at any event carefully. Here are 15 objectives to consider -- plus four to avoid . . . more

CALCULATOR: What is the lifetime value of a customer?
How much is a customer worth? This online calculator can help you determine the lifetime value of a typical customer. . . . more

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