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CHECKLIST: Determining your trade show marketing objectives
Trade show marketing is expensive, so you must determine the objectives of exhibiting at any event carefully. Here are 15 objectives to consider -- plus four to avoid . . . more

Selling, business networking and referral marketing: what's the difference?
We often get the question: "What's the difference between selling, business networking and referral marketing?" Often it is good to think of your "sphere" of opportunity to grow your business in four circles or rings, and know that each ring has it's own focused action to get results. . . . more

How to build your business networking confidence
Does networking in a group of strangers scare you? Here's the secret to calm your fears - and prepare you to be more successful at your next business networking event. . . . more

CALCULATOR: What is the lifetime value of a customer?
How much is a customer worth? This online calculator can help you determine the lifetime value of a typical customer. . . . more

How to woo new clients to your door with a case study program
If you've got even a handful of happy clients, it's time to do more with them than just ask for testimonial statements or referrals.  Y . . . more

Struggling to build a web site? Here's an affordable, easy-to-use software program
One of the most common do-it-yourself small business marketing struggles is to build a web site that is professional looking - without having a lot technical skills, or spending a lot of money. Here's a software solution that comes to the rescue. . . . more

3 easy ways to get more click-throughs from your email marketing
A prospective business client's email box is full of competing messages. To make sure your email is opened, and to gain more click-throughs to your web site, follow these often over-looked golden rules. . . . more

20+ direct marketing mailing list managers and brokers with B2B focus
Whether you're looking to promote your services by sending a direct mail postcard or brochure via the postal service, or conduct an email marketing campaign to get new clients, here are more than 20 mailing list managers and brokers to consider calling for help - all focusing on providing business-to-business (B2B) mailing lists. . . . more

DOWNLOAD: Customer satisfaction survey sample
Getting feedback from customers is key to keeping them as clients, and to stay competitive in your marketplace. Use this handy customer satisfaction survey sample as a template to conduct your own customer service survey. . . . more

Does your press release pass the "news" test?
If you can't include one of these words into your press release, chances are it's not newsworthy enough to get media attention. Take this quick test now . . . more

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