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Grow your small business
with these marketing ideas,
free sales letters, press release templates and more!

Featured Resources
Free sample press release template and worksheet
Download these sample press release templates, which inlcude a formatting template plus a heplful information gathering worksheet for your next press release. . . . more

CHART:  5 reasons why recipients to your email newsletter or email marketing may consider it as "junk" or "spam"CHART: 5 reasons why recipients to your email newsletter or email marketing may consider it as "junk" or "spam"
Even if you are using the best email marketing practices, have an excellent reputation, and providing quality, relevant content in your email newsletter, here are 5 reasons why recipients to your email may consider your broadcasts as "junk" or "spam". . . . more

Solutions for managing your prospects and sales leadsSolutions for managing your prospects and sales leads
If your struggling to automate the way you capture sales leads, communicate with them, keep track of the progress on selling your B2B service, and convert them to paying clients, you should consider this handy review of several online contact management software solutions. . . . more

Free referral sales letter template with example
Your best qualified sales leads usually are referrals from satisfied clients. Here's a simple referral letter template you can use to get more (also includes writing tips and a sample letter) . . . more



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When is it time to fire one of your clients? 5 indicatorsWhen is it time to fire one of your clients? 5 indicators
So that you can make your business more profitable, what are the key signposts that one or more of your customers should be weeded out from your client roster? . . . more

23 tips for better business-to-business (B2B) writing23 tips for better business-to-business (B2B) writing
From a study of the campaigns of hundreds of successful companies, here are 23 ideas to perk up your business-to-business (B2B) writing. . . . more

The best tactic for growing and retaining a profitable email marketing list
Learn how to keep your email list of prospects and clients from shrinking 30% a year. . . . more

Are you using the right marketing materials when targeting business-to-business (B2B) buyers?
A one-size-fits-all approach to get new clients doesn't usually work in business-to-business (B2B) marketing. Get tips on how to tailor your message and formats for marketing materials when targeting influencers and decision makers at prospective companies. . . . more

How to identify your most qualified sales leads
Save time and money following up with your most likely-to-buy new client prospects. Includes 7 reasons to qualify sales leads, plus the 6 essential criteria to use. . . . more


Direct mail response rates estimator
What response rates can you expect from your B2B direct mail marketing campaigns? Use this handy estimator that includes data for six types of mailing lists. . . . more
How to beat your competition (and become more profitable)
How can you differentiate your service from competitors, without cutting your price? This check list will help you. . . . more
Got writer's block? Here are two copywriting tools to get you going again
If you're stumped to find the right words while attempting to do some advertising copywriting, composing a sales letter, or pitching a proposal, try these two helpful online sources. . . . more
New sales presentation tool makes getting new clients easier
New sales presentation tool makes getting new clients easier Having trouble getting the attention of new client prospects? This new sales presentation tool helps you turn client prospecting into live web presentations, increasing your ability to get their attention and convert them to a paying customer. A free live 5-minute demo is offered. . . . more
Website check-up: Is your website search engine friendly?
Keep your website from possible search engine ranking penalties by using this battery of helpful (and free) detection tools. . . . more

How to start a blog: 8-step blogging for business checklist
If you've been thinking of developing a blog to get more business (B2B) clients, here's a simple checklist of considerations before you start. Includes developing goals for your blog, the ideal target audience, and choosing blog software. . . . more
DOWNLOAD: Setting an appointment - sales letter template
How to quickly write an attention-getting sales letter that is sure to help you schedule more appointments with prospective clients. Template plus sample letter included. . . . more
Boost sales with a customer testimonials program
Persuade qualified prospects to buy with this proven client testimonial program. Learn the two must-have's for strong testimonials, how to find clients willing to give them, and what questions to ask -- plus a testimonial worksheet. . . . more
DOWNLOAD: Sales lead generation program tracker
This easy-to-use spreadsheet allows you to keep record of year-to-date information on multiple sales lead generation programs. Track costs, reach, response rates and cost per lead for each, plus get a grand total across all your programs. . . . more
VIDEO TUTORIAL: How much of your marketing budget should you spend to get a new client?
How much of your marketing budget you spend to attract new clients is often hidden behind two simple (but often overlooked) marketing budget calculations. Includes article, video of how to do the math, plus access the easy-to-use online calculators. . . . more
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